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Poole - Bournemouth - Dorset - Online

ROC COACHING

Our clients are training for;


Sports Performance

Endurance challenges

Returning from injury

Health issues

Running - Trail & Endurance

Mindset for Performance

Find out more

Vast knowledge transferred with ease, unbelievable repertoire of exercises/training techniques, genuine enthusiasm for teaching and training, and a keen sense of adventure and fun! Hands down the best investment of my time in years. Thanks Rich!


Jonny - May 2025

TRAINING SERVICES

Sports Performance

Endurance & Hybrid Challenges

Endurance & Hybrid Challenges

Getting to the top of any sport is a long journey. No shortcuts. Clients I am currently supporting are training for Olympic, Professional and National selections. All factors are considered during the consultation process. Junior performance pathways are difficult to navigate. If there is a gap, then we work closely with athlete , physios, parents, coaches to present the solutions relevant the stage of development they are at. 

Endurance & Hybrid Challenges

Endurance & Hybrid Challenges

Endurance & Hybrid Challenges

Most clients who enquire about coaching for Ultra distance and Hybrid cross training events are looking for direction. The information is out there. They are not short of self motivation. Often, a weekly call or monthly face to face is enough for the level of input they are seeking. For example; one client has 2 sessions per week as she builds to Hyrox Birmingham and another client has a monthly 1-1 for a 50 mile mountain race.  

What is your gap?

Returning from injury

Endurance & Hybrid Challenges

Returning from injury

Returning to full fitness from an injury requires patience, sensible progressions, consistency in turning up for yourself and commitment to doing the hard yards that rehab exercises demand. IS THAT ALL!

ROC COACHING has extensive experience in supporting clients move from the physio clinic to full fitness and return to sport activity. We communicate with the physio to ensure the transition is monitored and in line with clinical recommendations.  

Fitness for health

Strength & Conditioning

Returning from injury

You just want to train. 

You love to take direction and just do it.

Life is busy and handing over the planning makes sense

You know training compliments your overall health and happiness. 

The course of action and exercises mould over time. The TREND over time proves the benefit. No quick fixes. Just living life. 


Strength & Conditioning

Strength & Conditioning

Strength & Conditioning

Are you struggling to get the balance and programming correct to support the end goal?


Sessions take place at Iford Training studio or Poole Ocean studio. Home visits are also available for those with relevant training equipment. 



Mindset for Performance

Strength & Conditioning

Strength & Conditioning

Have the courage to ask a silly question. Listening to the answer might be the hardest pill to swallow.

Frankly, this is the backbone of the ROC COACHING framework. In many cases, improving the skills to think smarter and make better decisions when physically fatigued has made all the difference in the outcome.  

I really struggled with consistency. Rich has really helped me to focus on incremental training that fits into my life. I’ve sorted health issues and stabilised training and my diet... I’m getting married Sep '25, happy with how I look and feel which is an incredible feeling.


Alexis - Aug 2025

Frequently Asked Questions

Please reach us at madmulefit@gmail.com if you cannot find an answer to your question.

Our approach combines both hard data and personal feedback to give you a complete picture of your improvement.

1. Quantitative Metrics (The Numbers)

We track objective data to show tangible improvement. This includes:

  • Performance Stats: Faster race times, increased one-rep maxes, higher jumps, or better accuracy in your sport.
  • Health Outcomes: Improved sleep quality, more consistent energy levels, and faster recovery between sessions.
  • External Data: Reports from a physical therapist, biomechanics tests, or physiological data like VO2 max scores or HRV trends.

2. Qualitative Feedback (Your Experience)

Your personal feelings and insights are just as important as the numbers. We measure success by:

  • Client Reflection: Your self-reported feelings of increased confidence, reduced anxiety, and improved focus.
  • Mindset Shifts: Overcoming mental blocks, changing your internal self-talk, and developing a more positive outlook.
  • Personal Milestones: Achieving a goal that means something to you, like feeling calm before a big competition or enjoying your sport again.


Yes, we offer a free 'introducing' phone call. Let's establish what you're trying to do and some history to know where you are coming from. See where the rest of the chat goes once the base questions have been asked. A follow up with an outlook of recommendations will be emailed. From here if you wish to go ahead we can set up the first consultation/ physical training session. 


This is 100% down to the level of support agreed upon. Based on information you provide, a recommendation of frequency and length of initial agreement will be made and along with that a forecast of how much that level of coaching support will cost. 


For many years I coached and travelled with professional tennis players. This was at Senior International and World junior levels. 


I first qualified as a Personal Trainer and Sports Therapist in 1999. My latest study is on Hip conditioning through DG Rehab. I have coached thousands of hours with 1-1 clients in a David Lloyds and private PT studios in London and Dorset. Throughout my career I have trained various professional athletes, most notably Junior and Senior International tennis players attending Grand Slams. Now based in Poole, Dorset I continue to better myself in knowledge and skills within sport and health. 


I can't thank Rich enough for the incredible impact he's had on my son's swimming journey. focusing on strength, conditioning, flexibility and recovery, the results have been remarkable. Rich has brought out the best in him mentally. Highly recommended for any athlete serious about excelling!


Clara - Elliotts Mum

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Ready to unlock your full potential? Continue your journey toward peak performance.

ROC COACHING

Poole Bournemouth, UK

07926 127083

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