Short term discipline creates long term habits
Short term discipline creates long term habits
Short term discipline creates long term habits
Short term discipline creates long term habits

At Madmule Trail, we don’t just run. We prepare. We believe that the wilder the terrain, the more disciplined the athlete must be. To us, "adventure" isn't a lack of a plan—it is the reward for a plan executed perfectly.

We live by a simple rule: There is no true adventure unless there is the risk of failure, and there is no success unless that risk is met with preparation. We don’t chase "likes" or "vibes." We chase durability. We believe that:
No Adventure Unless you have the grit to stay calm when the weather turns.

Skill Over Sweat
Durability Over Distance
Community Over Ego
The Professional Amateur
Four pillars. One standard. No shortcuts
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A structured three-tier journey from the first mile to the mountain ultra. Preparation, technical mastery, and endurance designed for those who refuse to settle.
POOLE, UK – Endurance athlete Richard OConnor of Madmule Trail and ROC PT has successfully completed an "Everesting" challenge, climbing the equivalent of Mount Everest’s 8,848 meters on the Obelisk hill nr Swanage and Ballard Down. The grueling 18-hour feat, completed on 7th March, served not only as a personal test of grit but as a major fundraising initiative for the Dorset and Somerset Air Ambulance.
The challenge, dubbed the "MadMule Everesting Project," saw Richard perform back-to-back hill climbs through mist, drizzle, and changing terrain. The effort was bolstered by a significant turnout from the local community, with fellow athletes, runners, and supporters joining for segments of the climb throughout the night and into the following afternoon.
"This wasn’t just about the elevation; it was about the power of choice and the strength of our community," said [Your Name]. "When things got difficult, it was the support from the people around me—and the knowledge that we were raising vital funds for the Dorset and Somerset Air Ambulance—that kept the engine running."
The project gained considerable momentum in the lead-up to the event, with local athletes and supporters rallying to contribute to the fundraising goal. Even as temperatures dipped and physical exhaustion set in around the 14-hour mark, the project maintained its focus through disciplined nutrition and strategy, ultimately finishing in under 18 hours.
"Suffering is for those not in a position of choice," added Richard. "I choose these challenges to show that with preparation and a supportive community, we can push beyond our perceived limits."
Donations for the Dorset and Somerset Air Ambulance are still being accepted at tehir website.
For more information on the MadMule Everesting Project, please visit the blog here
Just Giving Page - Thank you for your support

Everesting challenge Rich climbing ulwell stairs for charity
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Madmule Trail & Performance Consultancy
Poole, Dorset, UK