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Richard finishing Ultra Trail Snowdonia 100 mile race May 2025
Poole - Bournemouth - Dorset - Online

Performance Coaching for the Committed Individual.

Bespoke guidance that respects your time, manages your capacity, and delivers results. Professional coaching for those who treat their health as their greatest asset.

BOOK A CONSULTATION

Rich helped me focus on incremental training that actually fits into my life. I’ve stabilized my health and finally found consistency.


Alexis - Aug 2025

THE PHILOSOPHY & INITIATING A CALL

A PROFESSIONAL PARTNERSHIP

Managed Capacity. We don't just train your body; we manage your energy. I adjust your sessions based on your "life-load," ensuring the gym is a source of strength, not stress.

LIFE-LED ADAPTATION

I act as the filter for your performance. By monitoring the details, I can advocate for your health, ensuring every session is an investment in your well-being, not a tax on it.

QUIET MASTERY

No gimmicks. We focus on movement quality, structural balance, and the consistent habits that build long-term durability.

HOW WE WORK

01. The Discovery: A professional consultation to map out your goals, lifestyle, and movement history.

02. The Roadmap: A clear, 12-week initial plan tailored to your career and training availability.

03. The Partnership: Weekly in-person coaching backed by a personal "Sunday Briefing" to keep you focused and prepared for the week ahead.

Strength & Conditioning for Endurance Performance

I work with a limited number of individuals who are serious
ENQUIRE TODAY

Unbelievable repertoire, genuine enthusiasm, and hands down the best investment of my time in years.


Jonny - May 2025

CURRENT PARTNERSHIPS

THE YOUTH ATHLETE

THE HYBRID ATHLETE

THE HYBRID ATHLETE

"Elite performance is a journey of precision. Currently supporting athletes chasing National titles and personal bests, I specialize in navigating the complexities of junior development. We consider every factor—from biomechanics to lifestyle—working alongside your existing team to provide elite-level solutions. Enquire now to secure a consultation."

THE HYBRID ATHLETE

THE HYBRID ATHLETE

THE HYBRID ATHLETE

I act as the filter for your performance. By monitoring the details, I can advocate for your health, ensuring every session is an investment in your well-being, not a tax on it. If you're interested in learning more about our approach or want to know about upcoming events, feel free to contact us.

THE REHAB CLIENT

THE HYBRID ATHLETE

The Busy Professional

No gimmicks. We focus on movement quality, structural balance, and the consistent habits that build long-term durability. For more information on our approach or to learn about our upcoming events, feel free to contact us.

The Busy Professional

Strength & Conditioning

The Busy Professional

01. The Discovery: A professional consultation to map out your goals, lifestyle, and movement history. If you’re ready to start, feel free to contact us for more information.


02. The Roadmap: A clear, 12-week initial plan tailored to your career and training availability, ensuring you’re prepared for any upcoming events.


03. The Partnership: Weekly in-person coaching backed by a personal "Sunday Briefing" to keep you focused and prepared for the week ahead.

Strength & Conditioning

Strength & Conditioning

Strength & Conditioning

Struggling to balance your lifestyle with your goals? Stop guessing. I provide the structure and programming you’ve been missing. Train at the Poole studios or via bespoke home visits. For more information about our upcoming events or to get started, feel free to contact us.

Mindset for Performance

Strength & Conditioning

Strength & Conditioning

Ask the hard questions and accept the difficult answers. We specialize in enhancing your ability to make better decisions under fatigue—a mindset pivotal to success. If you're interested in our upcoming events, contact us to join the next one.

The Investment

1-1 PERFORMANCE COACHING

Bespoke packages created during consultations

Poole Studio

£60

Coaching is available in a private, high-spec environment. For more information or to learn about our upcoming events, feel free to contact us.

HOME VISIT - OUTDOOR VENUE

£55

Bespoke training at your home or on the trail. Location-dependent

ONLINE COACHING

£50

Elite programming and strategic oversight, accessible anywhere


GROUP TRAINING - ENGINE ROOM

TRAINING PHASES of 6 sessions over 6 weeks - '"I can't recommend him highly enough. He knows his stuff, motivates without giving a beasting, creates a fun and supportive environment and is very focused on form removing the injury risk" - Amanda

MONDAY 6-7pm - CLASS FULL

£60

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WEDNESDAY 6:45-7:45pm - CLASS FULL

£60

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THURSDAY 6:45-7:45pm

£60

3 places available

Bespoke packages are available for multi-event preparation and long-term athletic development. Every partnership begins with a Performance Consultation to ensure the roadmap matches the ambition

CHOOSE YOUR START LINE

If you’re ready to invest in your performance, I’m ready to
ENQUIRE TODAYCLICK HERE FOR TRAIL RUN SPECIFIC PATHWAY TIERS

Frequently Asked Questions

Please reach us at rich@madmuletrail.com if you cannot find an answer to your question.

Our approach combines both hard data and personal feedback to give you a complete picture of your improvement.

1. Quantitative Metrics (The Numbers)

We track objective data to show tangible improvement. This includes:

  • Performance Stats: Faster race times, increased one-rep maxes, higher jumps, or better accuracy in your sport.
  • Health Outcomes: Improved sleep quality, more consistent energy levels, and faster recovery between sessions.
  • External Data: Reports from a physical therapist, biomechanics tests, or physiological data like VO2 max scores or HRV trends.

2. Qualitative Feedback (Your Experience)

Your personal feelings and insights are just as important as the numbers. We measure success by:

  • Client Reflection: Your self-reported feelings of increased confidence, reduced anxiety, and improved focus.
  • Mindset Shifts: Overcoming mental blocks, changing your internal self-talk, and developing a more positive outlook.
  • Personal Milestones: Achieving a goal that means something to you, like feeling calm before a big competition or enjoying your sport again.


Yes, we offer a free 'introducing' phone call. Let's establish what you're trying to do and some history to know where you are coming from. See where the rest of the chat goes once the base questions have been asked. A follow up with an outlook of recommendations will be emailed. From here if you wish to go ahead we can set up the first consultation/ physical training session. 


This is 100% down to the level of support agreed upon. Based on information you provide, a recommendation of frequency and length of initial agreement will be made and along with that a forecast of how much that level of coaching support will cost. 


I first qualified as a Personal Trainer and Sports Therapist in 1999. My latest study is on Hip conditioning through DG Rehab. I have coached thousands of hours with 1-1 clients in a David Lloyds and private PT studios in London and Dorset. Throughout my career I have trained various professional athletes, most notably Junior and Senior International tennis players attending Grand Slams. Now based in Poole, Dorset I continue to better myself in knowledge and skills within sport and health. 


The studio is near Lower and Upper Parkstone, Poole. Home visits and outdoor training is also conducted in the Poole and Bournemouth area if relevant to the training goals and your preference. 


Remarkable results. Rich brought out the best in him mentally and physically. Highly recommended for any athlete serious about excelling.


Clara - Jun '25

Proven on the Trail. Built in the Studio

Contact Us

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START THE CONVERSATION

Define your gap. 

Outline your goal. 

Let’s build the roadmap

Poole Bournemouth, UK

07926 127083

Hours

Open today

09:00 – 17:00

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Madmule Trail & Performance Consultancy

Poole, Dorset, UK

07926 127083

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